Even if you are having a great summer sales season you should be starting to gather leads so that you will have a ready supply of fresh leads when the summer sales start to taper off. Gathering leads is one of the most important parts of the job, and it’s also one of the most difficult. But thinking outside of the box and staying current on trends will help you find new ways to get good leads. Here are a few new ways to generate leads that you might not have thought of before:
You should already have your own website and be using it to generate leads. But if those leads are drying up or if you want to maximize the leads you get from the Web you should band together with some other agents and guest blog on each other’s websites. Also look for local blogs and influencers that have a large following and approach them about guest blogging. When you guest blog you can write a short article or informational piece that will end with a link to your website or your email. So, you can get new leads from the exposure and build your authority in the local area. Guest blogging is a quick and easy way to leverage your blogging into new leads from a new audience.
These days everyone reads reviews online before they purchase anything, including a home. Reviews encourage new leads because buyers or sellers can see real-time feedback from other people that have worked with you. Facebook offers the chance to add reviews to your Facebook business page, or you can rely on sites like Yelp. You should also consider adding testimonials to your website if you don’t already have some on your website.
Facebook ads are not free but they are a fantastic way to generate leads in your local area. You can set an ad budget to make sure that you don’t spend more than you want to spend. And you can reach thousands of people in your local area who can contact you directly on Facebook. Facebook ads deliver a big return for just a few dollars in advertising dollars. Since time is money spending a few dollars to reach many potential new leads is a good use of money because it gets results in a short amount of time and frees up your time to do something else like follow up on those leads.
Live streaming is incredibly popular these days. All social media channels now offer users the ability to live stream video directly through the social media platform. You can use live streaming to give mini-seminars and tips on buying and selling homes. People that are interested in buying or selling can contact you directly through social media.
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