The winter season is notoriously slow when it comes to home sales. But the busy spring sales season is approaching fast. During the slower winter months, it’s the perfect time to make sure that you’re ready to hit the ground running when the spring buying boom begins. Here are four things that real estate agents should be doing during those slower winter months to get ready for the spring home buyers who are going to be swarming soon:
Educate Potential Buyers
Do you have a pool of buyers that are going to be looking for a home in the spring? If you don’t, why not? If you do, now is the perfect time to get them ready for home buying in the spring. You can send out newsletters with information about home loans and how to make sure their finances in good shape to buy a new home. Or you can host a small seminar for potential buyers to share information about buying a new home. Any activities that get your potential buyers thinking about what they need to do in order to be ready to buy in the spring is an activity that will keep you connected with potential buyers and get them focused on buying a new home.
Motivate Sellers To Start Getting Their Homes Ready
Are your sellers ready to put their homes on the market? If not, now is the time to get them started. The spring will be here before you know it and there’s always a lot of work that sellers should be doing to get their homes ready to go on the market. Keep in touch with your pool of sellers and regularly suggest tasks they can do now to make their homes ready to sell. Sent out regular reminders and a checklist of tasks that should be done before they market their homes.
Update Your Open House Kit
The winter time is the perfect time to overhaul your open house kit. Buy new cleaning supplies, stock up on candles, make sure your marketing materials look great and that you have enough of them. Make an inventory and keep it updated. The spring is going to be a very busy season so getting your kit ready to go now will save you a lot of time and stress in the spring. If you have new ideas for ways that you can impress buyers at an open house make sure those items are in the kit. Also, update your kit to include spring items like spring scented candles and other items.
Update Your Promotional Materials
When was the last time you updated your business cards and other promotional materials? Take this time to get new marketing materials printed. Update your website. Take care of all those little things you haven’t had time to do.