Constant promotion is essential in real estate. Successful agents have mastered the art of making connections without being overbearing. Moreover, new agents will need to learn how to promote themselves authentically in order to do well. Whether you’re an experienced agent that needs a refresher in self-promotion or a new agent starting out that could use some pointers here are a few ways that you can self-promote effectively without coming on too strong.
Maintain Relationships with Past Clients
One of the best ways to get new clients is to stay in touch with old clients. More than 40% of people choose an agent based on recommendations from their friends and family members. So make it a point to stay in touch with the buyers and sellers that you have worked with before. Check in with them periodically to see if they are happy with their new homes. Send handwritten cards for holidays and birthdays. And be sure to comment occasionally on their social media accounts. Their friends and family members will be able to see your posts and may choose to work with you based on that.
Does anyone still read blogs? Yes, they do, especially home design blogs and real estate blogs. Blogging about the home buying process and offering readers valuable information about buying and selling homes is a great way to show that you are an expert in the field and that you are actively looking for new clients. If you don’t have time to blog regularly you can write posts for the week on a certain day each week and set up an automated system so that one post will be published each day. You should be posting at least once or twice a day in order to show readers that your site is active. You can also post home listings and video tours on your blog.
Work Your Niche
Are you specializing in a particular type of home or a particular neighborhood? Work that niche. If you are specializing in a particular neighborhood let the people in that neighborhood know that you are available if they want to sell their home. In addition, post on social media that you are the person in town to go to when people want to buy homes in that neighborhood. Network with other agents so that they will send buyers to you that are looking for a home in that neighborhood or come to you themselves. If you’re specializing in a certain type of home, like historical homes, be active in social media groups related to that niche.
Be Active on Social Media
Just as you should be blogging often, you need to be posting on social media often. Buyers and sellers may contact you directly on social media because of posts that you make.
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