With all the demands on your time, you might be tempted to let those past relationships slip through the cracks. But your relationship with a buyer or seller shouldn’t end once the house has been bought or sold. You put a lot of work into building that relationship and it still could benefit you. That’s because word of mouth referrals are still the number one way that an agent gets clients who are interested in buying or selling their home. There is absolutely no substitute for having a good relationship with a happy past client.

 

When your old clients are happy with their purchase or sale and you continue to follow up with them, comment on their social media, or take other steps to keep the relationship strong you will be the one that they tell friends and family about when their family and friends want to buy or sell a home. And getting a referral like that is what will keep you successful.

 

So after the sale closes don’t write off those buyers and sellers. Keep actively trying to build relationships with them so that you can count on them for referrals and references. Here are a few easy ways to keep those relationships strong:

Ask Them How They’re Doing

A simple way to keep those past clients engaged is just to periodically ask how they’re doing. Ask if they like the house, or if they’ve done any renovations. Ask them if they’re happy with the neighborhood or how their kids are doing in the new school. Reaching out lets them know that you’re still interested in making sure that they’re happy with their home.

Like Their Posts

Keep their posts in your social media newsfeed and when they post a photo of the house, a picture of some renovations they’re doing, or something else house related like it and comment on it. If you know they are redoing the backyard to increase the living space and you find an article about DIY fire pits drop the link their social media and let them know you hope the renovation goes well. Liking their social media posts is a quick and easy way to keep that channel of communication open.

Send Holiday Cards

The art of sending letters might be disappearing, but holiday cards are still very much appreciated. Don’t forget to send out holiday cards that include a business card or two in case they have friends or family members that are going to be interested in buying or selling a home. The cards don’t have to be customized or fancy. Just the act of remembering to send a holiday card will let your previous clients know that you still value them. 

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Spring sales season is closer than ever! Are you ready to have the best spring home sales season yet? If you haven’t started getting ready yet you need to start right now so that you can get the jump on the competition and start out the season strong. Here is a quick look at the things you should be doing right now to get ready for a busy spring selling season:

Update Your Marketing Materials

Do you have enough business cards? Do they have all your current social media addresses and handles? If you’re going to change your Facebook page to a Facebook group to avoid a slump because of Facebook’s new newsfeed policy you should update your marketing materials and get new ones printed. Now is the time to go over all your marketing materials and make sure that your phone number, email and social media addresses are all current. Since you may have to wait a week or two for printing and delivery get those materials updated and ordered now so that they will arrive in plenty of time.

Upgrade Your Equipment

Do you need to upgrade your smartphone? If you want to make sure that you can take amazing looking photos and videos you should upgrade your phone to the latest model of whatever platform you prefer. These days it’s more important than ever to be able to get great photos and to take streaming video that will make buyers want to tour homes. You may even want to invest in a professional quality DLSR camera to get the best possible photos. And you will need a high-quality desktop or laptop to post all your listings. If you need to update your PC or tablet now is the time to do that as well.

Be More Active On Social Media

If you slacked off on social media over the holidays now is the time to dust off those accounts and get posting again! Start engaging with your followers and building those social media relationships now so that you’ll have a great base of followers once those listings start rolling in. Make sure that you’re posting plenty of photos and make sure that your content is always informative and engaging.

 

Read More: Marketing An Open House On Social Media

Stock Your Vehicle

You will probably be spending a lot of time in your vehicle once the sales season gets rolling so make an inventory list and get that vehicle stocked. Make sure that you have plenty of marketing materials and other information. But you also should keep a backup phone charger in your car, or a battery operated phone charger. And you’ll need a cleaning kit for the homes you’re listing as well as extra water for those days when you don’t have time to stop for a drink. It never hurts to keep some protein bars or snacks in the car too. 

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The spring sales season is starting to heat up and experts predict it’s going to be one of the best sales seasons of the last few years. Are you ready for the sales blitz? You should be working on getting your Edmonton real estate listings ready for spring with a spring staging makeover that will get buyers to place offers on the spot when they tour the home. Here are 4 can’t miss spring staging tips that will make buyers want to place offers:

Lighten Up

edmonton real estateWinter is almost over and spring is in the air. When you bring potential buyers to a home or host an open house in the spring the house should be flooded with as much natural light as possible. In the spring buyers respond to homes that feel open, fresh, and airy. To make that happen repaint with light neutral or white paint in the rooms. Change the drapes and replace them with crisp white curtains. Remove the blinds and get the windows professionally cleaned. Make the house sparkle with natural light to get the immediate attention of buyers.

Freshen With Flowers

Fresh flowers are a must for spring home tours and open houses. Pick fragrant seasonal fresh cut flowers and place them in every room. If you don’t want to spend a fortune at the florist at least keep a vase of fresh flowers in the entryway where potential buyers will be greeted with the light fragrance of fresh spring flowers and then place some house plants throughout the house to make it feel fresher. Fresh flowers are also a must to make bathrooms seem more spa-like and inviting.

Boost Curb Appeal

The way that the outside of the house looks is critically important. Buyers will decide in the first minute of seeing the house if they like it or don’t like it and the curb appeal has a lot to do with what they decide. Make sure that branches and brush are cleared out of the yard. Trim the hedges and overhanging trees. Sweep off the driveway and the walkways around the house. Add some solar lights so that the paths will be nice and bright at night or for evening showings. You can leave some white holiday lights up on the bushes or around the backyard because neutral white lights can be used all year. But pack all the other holiday decorations away.

 

Read More : 3 Ways To Boost Curb Appeal For Spring Homes Sale


Set The Stage For Outdoor Living

Buyers now expect a home to have some kind of outdoor living and spring is the perfect time to show off a home’s potential for summer get-togethers and evenings spent outside. Make sure that you highlight outdoor living space by dressing the patio, deck or yard with tables and chairs or other outdoor furniture. A chimney or fire pit is also something that buyers like to see. 

 

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