Starting out as a real estate agent can be a little bewildering. There’s a lot to learn and a lot of things that can only be taught by experience. To help new agents that are just starting out some local real estate veterans who have been successfully selling real estate for many years compiled these tips to give new agents a good base of knowledge that they build on:

Focus on Coaching, Not “Selling”

Consumers today are a lot savvier than they have been in the past. This is especially true when it comes to things like buying real estate. Because there is so much information available online buyers have likely already done a lot of homework when it comes to buying a home. And they are very aware of sales tactics. If you come on strong with a hard sell that is going to be very off-putting to buyers. Instead of thinking about “selling” them on a particular home think of yourself as a coach that is helping them to find the right home. If the buyers feel that you’re on their side and you’re trying to help them and not just sell a house they are much more likely to trust you and listen to your advice about which home they should buy.

Create Big Value

One of the best things that you can do as a new agent learns how to create value for a home buyer. Sometimes buyers don’t really know what they are looking for when they are looking for a home. They may see shiny new high-end fixtures and assume that is what makes a good home. And then when they regret their purchase in a year they will blame the agent who sold them a house that doesn’t work for them. When you’re showing a potential buyer a home remember that you are the expert and they are looking to you for guidance. Take the time to learn their needs and match them with a house that will fit those needs and their budget. You may need to point out the benefits of an older home that the space they need, or a newer home that doesn’t have everything they thought they wanted.

Learn to Communicate Effectively

At the end of the day, the biggest part of selling homes is being great at communication. You need to understand the buyer’s wants and needs and the seller’s too. When you can communicate effectively with buyers and sellers then everyone wins because everyone is getting what they want. Sellers can find the right buyer, buyers can find the right home, and you can make money and know that you have helped people move on to the next stage of their lives.

Read more about living in Edmonton, AB, or Looking For Edmonton Real Estate Agent. contact us Gurpreet Ghatehora & Associates Remax River City Edmonton.


Constant promotion is essential in real estate. Successful agents have mastered the art of making connections without being overbearing. Moreover, new agents will need to learn how to promote themselves authentically in order to do well. Whether you’re an experienced agent that needs a refresher in self-promotion or a new agent starting out that could use some pointers here are a few ways that you can self-promote effectively without coming on too strong.

Maintain Relationships with Past Clients

edmonton real estate agentOne of the best ways to get new clients is to stay in touch with old clients. More than 40% of people choose an agent based on recommendations from their friends and family members. So make it a point to stay in touch with the buyers and sellers that you have worked with before. Check in with them periodically to see if they are happy with their new homes. Send handwritten cards for holidays and birthdays. And be sure to comment occasionally on their social media accounts. Their friends and family members will be able to see your posts and may choose to work with you based on that.

Blog Actively

Does anyone still read blogs? Yes, they do, especially home design blogs and real estate blogs. Blogging about the home buying process and offering readers valuable information about buying and selling homes is a great way to show that you are an expert in the field and that you are actively looking for new clients. If you don’t have time to blog regularly you can write posts for the week on a certain day each week and set up an automated system so that one post will be published each day. You should be posting at least once or twice a day in order to show readers that your site is active. You can also post home listings and video tours on your blog.

Work Your Niche

Are you specializing in a particular type of home or a particular neighborhood? Work that niche. If you are specializing in a particular neighborhood let the people in that neighborhood know that you are available if they want to sell their home. In addition, post on social media that you are the person in town to go to when people want to buy homes in that neighborhood. Network with other agents so that they will send buyers to you that are looking for a home in that neighborhood or come to you themselves. If you’re specializing in a certain type of home, like historical homes, be active in social media groups related to that niche.

Be Active on Social Media

Just as you should be blogging often, you need to be posting on social media often. Buyers and sellers may contact you directly on social media because of posts that you make.

Read more about living in Edmonton, AB, or Looking For Edmonton Real Estate Agent. contact us Gurpreet Ghatehora & Associates Remax River City Edmonton

Copyright 2023 by the REALTORS® Association of Edmonton. All Rights Reserved.
Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton.
The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA.