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Tips to Make Your Website More Inviting to Buyers

Your website is one of the best tools that you have to attract potential buyers. If your website isn’t bringing buyers to you then it might be time to take a good look at the design of your website and see if you can make it friendly and inviting to buyers that are looking for homes in your area. Here are a few expert Web design tips that you can use to upgrade your website and make sure that it can attract potential home buyers:

Use Multimedia

home buying websiteThese days videos and photos are an absolute must for real estate agents to use. Some agents balk at using video walkthroughs because they don’t want to invest the time in creating them or don’t know how to post them easily online. But a video walkthrough and great photos are the best features that you can add to your website to attract potential buyers. If you have been avoiding creating video walkthroughs you need to reconsider your reluctance and learn how to do them. Video walkthroughs and fantastic photos are really what attract buyers.

Neighbourhood Information

When potential buyers are browsing through your website to find new homes they are also looking for information about where the home is located and what type of neighborhood the home is in. In order to give potential buyers a complete picture of the area where the home is you should be posting links to crime reports in the areas, public transit available nearby, and photos and videos of the neighbourhood as well as the home that is for sale. Local school information is also something that you should post for prospective buyers with children.

Amenities

If a home that is for sale is in an HOA community with great amenities you need to make sure that potential buyers know about the amenities available in that community. If the community has a grocery store, business centre, pool, walking trails or other features include information, photos and videos of the area with the information about the home.

Contact Information

You’d be amazed at how many people don’t have their contact information highlighted on their website. And that’s a killer mistake. Your information should be easy to find so that potential buyers can see a home on your website and immediately text you or call you to find out more about that home. If you don’t want to have all of your contact information listed publicly then make sure that there is a contact button or form on every page of your website so that at any time people can contact you quickly. The more accessible your information is the more potential buyers will reach out to you.


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