Starting out as a real estate agent can be a little bewildering. There’s a lot to learn and a lot of things that can only be taught by experience. To help new agents that are just starting out some local real estate veterans who have been successfully selling real estate for many years compiled these tips to give new agents a good base of knowledge that they build on:
Focus on Coaching, Not “Selling”
Consumers today are a lot savvier than they have been in the past. This is especially true when it comes to things like buying real estate. Because there is so much information available online buyers have likely already done a lot of homework when it comes to buying a home. And they are very aware of sales tactics. If you come on strong with a hard sell that is going to be very off-putting to buyers. Instead of thinking about “selling” them on a particular home think of yourself as a coach that is helping them to find the right home. If the buyers feel that you’re on their side and you’re trying to help them and not just sell a house they are much more likely to trust you and listen to your advice about which home they should buy.
Create Big Value
One of the best things that you can do as a new agent learns how to create value for a home buyer. Sometimes buyers don’t really know what they are looking for when they are looking for a home. They may see shiny new high-end fixtures and assume that is what makes a good home. And then when they regret their purchase in a year they will blame the agent who sold them a house that doesn’t work for them. When you’re showing a potential buyer a home remember that you are the expert and they are looking to you for guidance. Take the time to learn their needs and match them with a house that will fit those needs and their budget. You may need to point out the benefits of an older home that the space they need, or a newer home that doesn’t have everything they thought they wanted.
Learn to Communicate Effectively
At the end of the day, the biggest part of selling homes is being great at communication. You need to understand the buyer’s wants and needs and the seller’s too. When you can communicate effectively with buyers and sellers then everyone wins because everyone is getting what they want. Sellers can find the right buyer, buyers can find the right home, and you can make money and know that you have helped people move on to the next stage of their lives.
Read more about living in Edmonton, AB, or Looking For Edmonton Real Estate Agent. Gurpreet Ghatehora & Associates Remax River City Edmonton.